WHAT CAN EYE SAY
Browhaus

Browhaus is a Singapore-grown full-service concept store with a presence in multiple cities in the region, offering tailored brow and lash grooming services, as well as semi-permanent aesthetic services for eyes, brows and lips.

For this campaign, we were looking to feature our Eye Define semi-permanent eyeliner service for the first time – a procedure where customers get consultations with skilled technicians to design a eyeline shape that accentuates their natural features. To differentiate from the cookie-cutter competition of templated treatments, the brand focused on the customised quality of our service to deliver a look that matches our customer’s colourful personalities.

Eye Define

Concept, Art Direction, Storyboarding -
Chia Pei Wen

Design -
Chia Pei Wen, Joyce Mak

Photography -
Wong Min Qi

Video Production -
Big3 Media

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