UOB Contactless ATMs
UOB Bank

Here is an everyday scenario that can happen to anyone – you forgot to bring your wallet.

While contactless payment isn’t a new concept anymore, UOB, as the first bank to introduce Contactless ATMs in Singapore, owns the narrative with humorous character sketches, simple and effective dialogue lines, and the comedic use of sound editing to make it an enjoyable watch. Fine bits of local flavour are immediately recognisable, adding fun and warmth in the presentation of branded content.