CHOOSE THE LIFE YOU LOVE
UOB Bank Cards Acquisition

Different folks, different strokes – with such a wide variety of personality types and lifestyles, no one credit card appeals to all audiences – but UOB Cards has a card for everyone.

This concept celebrates the uniqueness of each card’s target audience, and how the one they choose adds colour to their days while empowering them to fully enjoy life. The execution weaves in hand drawn elements to pull away from the competitors; with an emphasis on personalised touch and aspirational expression.