ALL STYLE, ALL SUBSTANCE.
UOB Visa Infinite Card

We were tasked to draw attention and create interest for the new UOB Visa Infinite Metal Card. Exclusively for the elite, it needed to be positioned in a classy manner, without looking too dated or old-fashioned. As other banks also offered the card, we had to ensure UOB's branding stood out from the rest and appealed to a new generation of affluent customers.

Armed with the insight of the wealthy and successful seeing things in a truly unique way, we decided to use visual storytelling to show how the new UOB Visa Infinite Metal Card is all style, all substance. We created a visionary world with the use of abstract, close-up videos. This related strongly with our target audience who sees beyond the ordinary — and knows that decadence lies in the details.

Inspired by the likes of Kanye West, Virgil Abloh and other trendy tastemakers, we created a sleek, "young rich" design for our microsite, direct mailer, welcome pack and more. This allowed us to create a truly distinct vibe for our card.