Gontran Goes Local / Celebrating Neighbourhoods
Tiong Bahru Bakery

Started from a corner neighbourhood bakery inspired by French boulangerie, Tiong Bahru Bakery is a local meeting point that builds community. We wrote a manifesto proclaiming our dedication to the goal and backed it up with customer-engagement campaigns to imagine new flavours of French bakes with local flair.

Concept, Art Direction - James Khing, Chia Pei Wen
Illustration, Design - Chia Pei Wen
Copywriting - Andrea Heng

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