Gontran Goes Local / Celebrating Neighbourhoods Tiong Bahru Bakery
Started from a corner neighbourhood bakery inspired by French boulangerie, Tiong Bahru Bakery is a local meeting point that builds community. We wrote a manifesto proclaiming our dedication to the goal and backed it up with customer-engagement campaigns to imagine new flavours of French bakes with local flair.
Concept, Art Direction - James Khing, Chia Pei Wen Illustration, Design - Chia Pei Wen Copywriting - Andrea Heng