JOURNEY TO THE PROMISED LAND
Strip

Strip is Singapore’s top-of-mind hair removal salon with a presence in major cities across the world.

Journey to the Promised Land was the brand’s first marketing campaign focusing on a point-based CRM system where customers could accumulate ‘forbidden’ fruits with each visit and enjoy the sweet reapings along the way, with attractive incentives from partner brands for the picking. The campaign visual style was also expanded to physical store collaterals and displays, digital social media and web touchpoints, and deployed in all cities.

The witty PG visual metaphors for naughty bits made a smooth journey for roll-out even in conservative Muslim marketing environments, and was greatly appreciated by the relevant markets.