WE NEED A HERO
Male Grooming Salon Branding and Collaterals

We Need A Hero is Spa Esprit Group’s all-male grooming central that is centred on keeping men in good-looking condition. With the backing of a hair, shaving, waxing and brow-specialising heritage, We Need A Hero is the grooming headquarters where the new gentry calls home.

Over a period of 3 years with the brand, we’ve built an extensive library of visuals, copy and campaigns that maps out We Need A Hero’s witty tongue-in-cheek comic book direction.