TIGER BEER JAPAN
Uncage Unexpected Possibilities

Conceived and brewed against all odds in tropical Singapore, Tiger Beer’s ‘Uncaged’ brand identity embodies the courage to defy norms, challenge conventions and take on the streets of the world. As Tiger Beer takes on the Japanese market, we’ve translated the same spirit and attitude with a new angle– Yūki – celebrating unexpected possibilities.

While COVID19 struck and kept most of the world confined to their homes, we re-imagined content for Tiger Beer Japan’s online presence to strategically capture our new (very bored) audience, feeding their imaginations with unconventional pairings and mapping new grounds with a refined brand toolkit.