The Craft of Delectable Taste
Raffles City Shopping Centre

An ad campaign for a culinary festival at Raffles City Shopping Centre. The food elements were painstakingly handcrafted with paper, photographed, the visuals were also applied onto a range of in-mall graphics such as large format art walls, glass doors, railing banners and direct mailers.

This was a pretty old project from very early on in my career, but I still treasure the hand made elements and the clean, classic look of it today.

Creative Direction, Art Direction- David Lin, Chia Pei Wen
Design-
Chia Pei Wen, Kelyn Lim
Copywriting- Simon Ling

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